Marketing Department

Head of the Marketing Department,

PhD in Economics, Full professor 

Morokhova Valentyna

E-mail: mm@lntu.edu.ua

Tel: (0332) 25-36-12

Professorial Staff

Herasymiak Nelia - PhD in Economics, Associate Professor; speciality - Economy and Management of Enterprises (by types of economic activity) 

E-mail: n.herasymiak@lntu.edu.ua

Research interests: theoretical and applied principles of marketing management; problems of social responsibility of business, in particular socially responsible marketing; Theoretical and Applied Aspects of Innovative Marketing

Disciplines: Marketing, Marketing Analysis, Commodity Market Infrastructure, Marketing Relations;

Themes of master's theses:

  • Management of the product competitiveness of  the enterprise.
  • Management of activity of the enterprise according to marketing concept.
  • Development of the marketing enterprise strategy.
  • Management marketing innovation of the enterprise.
  • Formation of system of marketing management of enterprise

Lorvi IrynaPhD in Economics; speciality -Economics and Enterprise Management

E-mail: i.lorvi@lntu.edu.ua

Research interests: marketing distribution policy, marketing management

Disciplines: marketing management, marketing distribution policy, competitive marketing, marketing risk, marketing.

  • Management of the marketing activities of the enterprise
  • Formation and realization of the complex of marketing of the enterprise
  • Justification of marketing strategy of the enterprise
  • Formation of marketing management system of enterprise
  • Management of innovation in the enterprise

Kovalchuk Oleh - PhD in Economics, Associate Professor; speciality - Economics and Enterprise Management

E-mail: oleh.kovalchuk@lntu.edu.ua

Research interests: strategic management, strategic marketing.

Disciplines: Marketing, Strategic Marketing, Marketing Commodity Policy, Marketing Potential of the Enterprise, Commodity Innovation Policy

Themes of master's theses:

  • Management of sales
  • activity of the enterprise
  • Improvement of the commodity policy of the enterprise
  • Formation of client-oriented marketing policy of the enterprise
  • Forming of innovative strategy of enterprise
  • Formation of marketing product strategyщof the enterprise
  • Management of sales potential of the enterprise
  • Management of marketing activity of the enterprise

Morokhova Valentyna - PhD in Economics, Full Professor; speciality - Economics, Organization of Management and Planning of the National Economy

E-mail: morokhova@ukr.netv.morokhova@lntu.edu.ua

Research interests: management of marketing potential of enterprises, strategic marketing management of innovative development and competitiveness of enterprises.

Disciplines: Admission to Specialty, Marketing, Marketing of Innovations, Marketing Management of Enterprises' Competitiveness, Marketing Communications.

Themes of master's theses:

  • Management of marketing opportunities of the enterprise
  • Formation and implementation of the marketing strategy of the enterprise
  • Marketing potential of the enterprise and ways of its increase
  • Managing the competitiveness of the enterprise on the basis of the marketing concept
  • Marketing support of innovative development of the enterprise

Voitovych Serhii - PhD in Economics, Associate Professor; speciality - Economy and Management of Enterprises

E-mail: gnidawa@ukr.net

Research interests: management of enterprises in the sphere of services (sanatorium and resort facilities).

Disciplines: Innovative Business Ddevelopment, Marketing Research, Marketing Pricing, Information Systems and Technology in Management and Marketing.

Themes of master's theses:

  • Innovation development of the enterprise.
  • Marketing research.
  • Management of the marketing activities of the enterprise.
  • Information support of enterprise and marketing 

Boiko Olha - PhD in Economics, Associate Professor; speciality - Economy and Management of Enterprises

E-mails: o-boyko@ukr.neto.boyko@lntu.edu.ua

Research interests: marketing management.

Disciplines: Marketing, Marketing of an Industrial Enterprise, International Marketing, Advertising and Advertising Activities, Advertising Management, Management of the Process of Developing and Mastering the Production of New Products.

Themes of master's theses:

  • Management of marketing activity of the enterprise on the basis of marketing concept
  • Formation of the system of marketing management of the enterprise
  • Management of sales activity of enterprise
  • Formation of marketing policy of the enterprise
  • Management of the marketing activities of the enterprise
  • Management of innovative development of the enterprise
  • Marketing providing of innovative activity of enterprise

Zdryliuk Viktoria - PhD in Economics, Associate Professor; speciality - Economy and Management of Enterprises (by types of economic activity) 

E-mail: vika.zdr.24@gmail.com

Research interests: problems of formation and development of enterprise's relations with subjects of the marketing environment; development of marketing and management of agricultural enterprises.

Disciplines: Competitive Marketing, Marketing of Purchases, Marketing Relations, Public Relations, Marketing Basics, Marketing Distribution Policy, Marketing Management

Themes of master's theses:

  • Formation and development of the concept of relationship marketing
  • Management of the marketing potential of the enterprise
  • Formation of marketing strategy of the company
  • Formation of marketing mix of enterprise
  • Marketing maintenance of innovation activity of enterprise

Klimovych Olha - PhD in Economics; speciality - Development of Productive Forces and Regional Economy

E-mail: klimovychka@ukr.net

Research interests: modern methods of sales and promotion of goods and services (digital and internet marketing), management of competitive advantages of regions in Ukraine (regional marketing)

Disciplines: Basics of Commercial Affairs, Public Relations, Competition and Entrepreneurship, Marketing, Marketing Services.

Themes of master's theses:

  • Internet marketing as an innovative communication tool.
  • Formation and development of the concept of relationship marketing.
  • Management of enterprise resource potential.